Search Results for: research

Auction proceeds go to St. Jude Children’s Hospital Domino’s Pizza has tapped its NASCAR sponsorship for an online auction to benefit St. Jude Children’s Research Hospital. The auction begins today on eBay and runs through Nov. 7, showcasing items …

The Academy of Management has appointed MGI Lists to manage its membership records. Nearly 12,000 U.S. and 6,000 international members’names are available.

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Kraft Foods’ third-quarter sales rose 4.7% to $7.8 billion, thanks in part to a $160 million marketing boost. Kraft has spent an additional $400 million on marketing so far this year, and expects to add another $125 million to $175 million to its …

Many retailers use online promotions to attract Web-savvy consumers into their stores, but how can they tell these campaigns are truly effective? According to Patti Freeman Evans, a retail analyst with Jupiter Research, most retailers don’t know.

Video games will generate nearly $260 million in advertising revenue by 2008, up from $79 million last year. Some $92 million will come from in-game advertisements and $168 million from Advergaming, the promotion of a product through a video game, …

Strottman International hired Ali Pohn as its first-ever chief youth officer. Pohn will oversee Irvine, CA-based Strottman’s youth-marketing research and ideation groups, including student, parent and teachers. She most recently was VP of Super Group, …

Some 8.1% of U.S. households do not have landline telephones, up from 4.2% in the spring of 2000. Non-landline consumers are those who have chosen to rely solely on cell phones or no phone at all.

Canada Post is developing a turn-key service for U.S. catalogers seeking to do business north of the border. It will assist them with prospecting, order fulfillment, order processing, market research and other tasks.

Cohorts is introducing a new Hispanic household-based segmentation product today, Hispanic Cohorts. The offering features 19 unique customer segments within the American Hispanic community, including “Isabel” (successful career women who are highly integrated into American society ) and Domingo y Sylvia (modest income grandparents who still predominantly speak Spanish and feel loyalty towards Spanish advertising and media).