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After peaking in June with nearly 375 million new direct mail offers, mail volume has declined each month since, settling at a year-to-date low of 297 million acquisition pieces in September, according to a recent report by Mintel Comperemedia.

When Nextel Communications took over as title sponsor of NASCAR’s top auto racing series, it just wanted to become a part of the community, build brand awareness and sell its service at tracks across the country. It learned that fans didn’t want to buy …

While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and…

Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles

George Leon named executive VP-worldwide consumer marketing for Columbia Tristar Motion Picture Group, Culver City, CA. Michele Schuessler joined Sesame

All the marketing industry buzz these days is about customer-centric marketing. For example, September’s issue of Fast Company was dedicated to companies

The marketing biz has been fielding an especially heavy round of shots lately and admittedly, some are justified. The FCC has clamped down in recent months

Marketing in America is adrift today. Over ninety percent of all new products launched are not on the shelf two years later. Manufacturers are scrambling

11/11 McDonald’s hosts its third annual World Children’s Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children’s

Client profiling helps home warranty marketer find good customers