Search Results for: research

While incentive programs have a big impact on employee productivity and retention, many employees are unhappy with their current programs, according to a recent poll by St. Louis-based Maritz Research. The study reports that, of the 1,002 randomly …

Colgate-Palmolive will cut 4,440 jobs as part of a four-year restructuring plan announced yesterday. Colgate hopes to maintain volume growth, improve profits, speed up product and marketing launches and further globalize advertising and sourcing. …

If you’re a brand marketer trying to get your product’s name out to the public, then you want to get a branded promotional product into people’s hands. According to a recent survey conducted by L.J. Market Research for Promotional Products Association …

Anyone who has ever given a toddler a baseball glove or a 12-year-old the latest incarnation of an Elmo doll quickly realizes that children are not a homogenous demographic group. This realization is often accompanied by tears (of the gift recipient, not the giver).

Search engine marketing agencies now direct the majority of SEM spending in the U.S., according to a report from Jupitermedia Corp.

USPS touts value of Standard Mail marketing as a Web driver

Conrad Direct is the new manager of Children’s Wish Foundation
International’s donor list. Several segments are available, including
57,343 donors who contributed $5 or more within the last 12 months.

If, while attending the National Center for Database Marketing conference, a Sunshine State visitor goes online and books a ticket to a Disney attraction, chances are he or she is a married professional between the ages of 36 and 55.

MKTG Services has been named manager of the Heart & Soul subscriber list, containing 240,186 names. Heart & Soul is a magazine for African American women.

(Direct Newsline)—John A. Greco, Jr., new CEO of the Direct Marketing Association, today announced his much-anticipated executive shake-up. Among the winners was DMA veteran Patricia Kachura, named as senior VP-ethics & consumer affairs. Another was Ken …