Search Results for: research

Study suggests high-volume mailers that use tailored messages do better

Direct’s annual forecast survey shows profits, acquisition spending up

Study suggests high-volume mailers that use tailored messages do better

Lists for the direct response marketing industry

Rubin Response Management Services Inc. has been named to oversee four
Cygnus Business Media lists, effective Dec. 1. These controlled
circulation subscriber files had been managed by Barry Ancona. They
identify distributors of maintenance and janitorial supplies,
off-highway mobile product manufacturers, vending machine service
professionals and natural health product retailers.

Catalina Marketing Corp. of St. Petersburg, FL, has sold its research division for undisclosed terms to Schulman, Ronca & Bucuvalas Inc. (SRBI), a New York based market research firm.

Best Buy this week breaks an in-theater campaign that touts cell phones on the screen and in the lobby. Nokia and Verizon co-sponsor the campaign, which centers on an ad breaking today in AMC Theaters nationally. The spot mimics movie trailers, showing …

Human resource executives — including personnel specialists; HR and
personnel managers or directors; corporate recruiters and HR
coordinators; HR administrators, specialists and consultants; and office
managers — are featured on this new 65,149 record file from Worldata.

A direct link exists between employee satisfaction, customer satisfaction and a company’s financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on …