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Shouting is out and conversing is in, leading consumer brand marketing executives agreed during a panel discussion at ad:tech San Francisco 2008 this week

Lord and Taylor has named former Home Depot Chief Marketing officer Roger Adams to its top marketing post.

Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT).

A recent study conducted by Forrester Research revealed that the mobile advertising market still has a ways to go before marketers can depend on it the way they have come to depend upon traditional Web marketing.

Traffic on social networks is growing, and while marketing models are still evolving, some brands are starting to view those online communities as an integral part of their advertising.

Nearly one quarter of consumers said purchased items having no resemblance to their image on the Internet as their biggest online shopping frustration. A similar amount indicated the inability to speak to a customer service representative at an online store to address any purchasing questions or concerns was their top headache.

Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.

Focus Worldwide, the new international division of Focus USA, has entered a strategic alliance with Latin Lists, of Caracas, Venezuela. It is the first of several being formed by the U.S. company.

In the fourth quarter, lenders send more direct mail offers for unsecured loan and credit line products than for secured loan and line products, according to a study by market researcher Mintel Comperemedia.

ING has named Ann Glover as chief marketing officer for ING Americas operations.