Search Results for: research
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Online Sales to Hit $204 Billion This Year: Study
Despite concerns about the economy, people continue to shop using the Internet to buy clothing, computers and cars, a recent survey found.
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Searchers: Smarter, Lazier, Both?
A recent study published by iProspect (in conjunction with JupiterResearch) reveals that searchers are feeling less and less adventurous in their pursuit of good search results.
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MLB, Bayer Make Pact to Battle Prostate Cancer
Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins are taking a swing at preventing prostate cancer in a four-year deal that will raise money for research based on strikeouts.
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Agencies
Consumers Willing To Spend A Little More For Green Products: Study
Given the choice between two similar products, 83% of consumers will chose those that are “environmentally friendly” – and will pay more for them, according to a new study.
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Data Development Worldwide Finalizes Newman-Stein Acquisition
Market research firm Data Development Worldwide (DDW) has completed its integration of Newman-Stein (another market research firm), which started with the purchase in fourth-quarter 2007.
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Agencies
7-Eleven Pumps ‘Iron Man’ with Slurpee Cups
The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site.
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Nielsen to Buy IAG for $225 Million
The Nielsen Co. has agreed to acquire IAG Research, Inc. for $225 million.
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Agencies
Kraft Promotes Bagel-fuls with Sampling, Tour
Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.
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Listline e-Newsletter 4/8
The National Association of Realtors has appointed Response Media to
manage a list of 1.2 million subscribers to Realtor magazine. -
Nick Network Plans New Worlds for NeoPets, SpongeBob, More
Nickelodeon plans to develop a raft of virtual worlds this year for entertainment and online properties it already owns