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Do you think there’s a lot of mobile phone marketing going on now? Wait until you see the near future.

Triarc Cos., the owner of the Arby’s fast food chain, has agreed to buy competitor Wendy’s International for $2.3 billion.

Sara Lee Food & Beverage’s chief marketing officer plans to leave the post next month after nearly three years with the company.

This week, Meet the Broker features David Hare, a former card pack advertising sales rep who started his own list brokerage firm. Read more on his advice concerning co-registration data

Trinity Direct has been selected to manage The Printery House’s master
file.

Thanks to a tight economy, people are expected to spend less on Mother’s Day this year, according to the National Retail Federation.

While China’s economy is experiencing some form of a slowdown, it does not seem to be slowing down the growth of the country’s Internet population, which was declared to have surpassed the size of the online population in the U.S.

E-mail software on demand firm Responsys today unveiled a tool the company says will help marketers identify key areas they can work on to improve their e-mail marketing’s relevance

When Lee Jeans launched National Denim Day in 1995 as a vehicle to combat breast cancer, it was simply hoping to strike a chord among female consumers with a cause that resonated among them.

Crain Communications has asked MeritDirect to manage its controlled
circulation list for RCR Wireless News.