Search Results for: research
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Agencies
2009 Promo Event Marketing Survey: Marketers are Still Staging Events—Budget Cuts be Damned
Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the
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Agencies
Casual Games, Serious Marketing
Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,
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The Five-Pound Watch
I suppose a determined researcher or a determined antagonist can find so many examples of shipping and handling tacked on as an extra profit center that
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Amazon, Wal-Mart Know How to Keep Web Shoppers Happy: Survey
E-commerce may have outperformed brick-and-mortar retail this holiday season, but that doesn’t mean shoppers were happy about how they were treated at those merchant Web sites
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Agencies
Aberdeen Names William Pollock VP, Principal Analyst
Aberdeen Group, a Harte-Hanks company, has appointed William K. Pollock to serve as VP, principal analyst and group leader for its strategic service management research practice.
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Agencies
Chapter 3: Dear Friend: Lurid Tales of Junk Mail America
Known for their beauty and even more for their vast ore deposits, the hills around Laramie were in 1868 the scene of almost daily knifings. But things calmed down when the Union Pacific arrived—by1875, passengers were rushing off trains to dine on dishes like minced liver on toast and calves tongue with tomato sauce, and there was one other element of civilization: A lottery run by a man billed as “Pattee, J.M., capitalist.”
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Wal-Mart Won’t Share Data for In-Store Marketing Metric
Wal-Mart will not participate in the expected launch next year of the PRISM national retail data syndication service from The Nielsen Company, despite having taken part in the pilot development phase of the in-store project, it was revealed.
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Google Not as Trusted
Google is suffering from “big company syndrome,” according to Dr. Larry Ponemon, founder of the Ponemon Institute.
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Listline e-Newsletter 12/17
More than 200,000 e-mail newsletter subscribers at postal addresses are on file, reflecting an increase of more 97,000 names since the last update.