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Are women swayed to make purchase decisions based on their social networking experiences? The answer seems to vary depending on who you ask.

According to a recent white paper published by security firm McAfee, sales conversions see significant increases when a visible indication of security is seen.

Advertising in general is suffering in 2009, as everyone knows. However, further supporting indicators from earlier this year, it appears that the Internet is faring relatively well in these rough economic waters, and is set to continue its success in the coming years.

Michael Stone has been appointed senior strategist at Novom Marketing, an integrated hotel and resort marketing communications company

Respondents from six in ten organizations surveyed by marketing platform provider Alterian feel one-to-one engagement requires new ways of creating content, and a similar amount said existing techniques for understanding consumers needs required significant improvement.

The good news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.

The bad news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.

Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post

Bulbs.com has named Bryan Trainor VP of marketing.

Database marketing agency Merkle has formed a new business called LogicLab.

According to a recent survey conducted by Harris Interactive for CareerBuilder.com, 45 percent of human resources professionals in the U.S. utilized social networks as a research tool to check on job candidates at least on occasion.