Search Results for: research

Former Senior Vice President at IXI Digital Media will head up [x+1]’s data partnerships and strategy, and guide development direction for its Predictive Optimization Engine(tm)

Of all display ads in four major U.S. markets (Atlanta, Chicago, San Francisco and Washington D.C.), 10 percent are locally targeted, according to a recent study conducted by comScore.

Bernie Silverman has joined DataCo LLC as VP of market research. His responsibilities will focus on new business development and qualitative analysis.

Nearly one in three direct marketing companies will add staff during fourth quarter 2009, up from 20% in the third quarter, according to a new employment survey.

A new survey has found that 34% of ad and marketing execs said they plan to hire in the next 12 months

Announced at the Search Marketing Expo today, seasoned online marketing professional and MBA in Marketing, Diana Lee will join Traffic Engine as Executive Vice President.

As useful as a single marketing strategy covering every industry and every consumer demographic would be, the chances of success with a ‘one-size-fits-all’ approach are close to zilch.

Are portals and search engines yielding ground to social media sites in the realm of online searches for information?

New corporate identity reflects company’s unique approach to online advertising

A new study has found that even though most marketers are executing multi-channel campaigns, less than half have know which channels their customers actually prefer