Search Results for: research

Morse, an IT services and technology company based in the U.K., recently found that the use of Twitter and other social networks by employees while at work is costing businesses in the country a pretty penny to the tune of 1.38 billion, or $2.25 billion, each year in lost productivity.

Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.

Most business-to-consumer direct marketers do their prospect merge/purges at the family level; that is, both the physical location and Surname must be the same for a duplicate situation to exist. This is because the cost-effective strategy for most of them is to send just one piece into a household at a time.

At 7-Eleven stores customers can purchase for $6.99 a pink 16-ounce coffee mug sporting pink-ribbon art

According to Eyeblaster’s recent “Global Benchmark Report 2009,” rich media ads benefit from things other than size, though banner ads benefit from increased sizes because of increased visibility.

Today we meet Carol Arnold, vice president of sales and marketing at ListAbility Inc., a company she started in May 2008 with partners Chris and Shelli Dyer.

This month—breast cancer awareness month—triggers a flurry of marketing activities tied to pink-ribbon packaging and pledges of support for the cause

The Direct Marketing Association has elected new officers and board members for its 2010-2011 term, which started Oct. 18.

“Clickers”—a.k.a. folks who click on at least one online display ad per month—are a dying breed, which means clicks aren’t the Web metric you should be using, according to Gian Fulgoni, chairman and co-founder of comScore.

Today we meet Kathy Duggan-Josephs, vice president of multichannel marketing at RMI Direct Marketing, a post she has held since June 2008 when RMI acquired her firm D-J Associates, which she opened in 1981.