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Users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands, according to new research from digital agency Razorfish

We have waited a long time. Those with a proclivity for social media and a passion for more empowered patient care are speculating vigorously about the FDA Public Hearing on Nov. 12 and 13

In a deal with Digital Display Networks, digital TVs will be installed in more than 6,200 7-Eleven stores throughout the U.S. and Canada once the roll out is complete in the fourth quarter of 2010

The holiday shopping season looks to be a mixed bag, as Forrester Research expects online retail sales to grow and the National Retail Federation (NRF) forecasts a decline in U.S. consumer spending.

The third quarter saw ad specialties sales drop 10.9%, or about $551 million, versus the same period last year, according to the Advertising Specialty Institute

In what it claims is the first effort by a lodging loyalty program to appeal to offer a full menu of social-and mobile-media options, Starwood Preferred Guest

CRC Health Group has hired Linda Fisk to serve as senior VP of Internet marketing.

The ALS (Amyotrophic Lateral Sclerosis) Association has chosen Grizzard Communications Group, a direct response marketing and fundraising marketing firm, to serve as its agency of record.

According to a white paper published by TMP Directional Marketing and comScore, U.S. Internet users who conducted online local business searches are likely to actually end up in a store in person.

Online retailers are flocking to the place on the Internet where a lot of attractive consumers already are: social networks and shopping sites.