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The total Internet audience surpassed 1 billion visitors worldwide for the first time in December, according to new marketing research data.

This week, Meet the Broker features Debbie McLain, a pragmatist in a recession fighting mode. McLain knows from experience that if ever there was a time to mail smarter it’s right now

The number of financial services company direct mail offers to acquire new customers fell by more than one-quarter in 2008, according to market researcher Mintel Comperemedia.

E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

Information Strategies appointed DirectInnovations Inc. to manage a list
of 486,018 postal and 79,062 e-mail addresses of subscribers to the My
Business Chronicle e-mail newsletter

Google Inc. is closing three engineering offices and laying off 100 recruiters from its work force, Alan Eustace, senior vice president, engineering and research, said in a company blog.

Eli Research picked Worldata to manage the Coding Institute list of 974,312 medical professionals.

Free shipping offers were more common than ever this past holiday season, according to new research done on the 40 leading Internet e-commerce sites by research firm ForeSee Results and FGI Research

A number of long-time mailers targeting the Japanese market are enjoying an up-tick in their Japan business, in spite of static sales—thanks to a favorable currency exchange rate

Sure, you can use social media to ask your friends or followers to complete a specific call to action. But will they follow your command? Here’s why triggers can and will only go so far within the circle of social media