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Marketing research firm eMarketer has revised its estimate for U.S. Web advertising once again, and now says spending this year will represent a 4.6% decrease over last year’s online ad budget

McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora

Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging

Market research company Synovate recently published the findings of a recent global advertising study and found that nearly a third of Americans are at least open to the idea of behaviorally-targeted advertising.

According to online advertising network Chitika, Bing is maintaining its superior ad click-through rates over Yahoo! and Google.

Adperio, an online advertising and marketing agency, recently added Shaun Worley and Colleen Callahan to newly created positions on its management team.

In the midst of one of the worst recessions in recent history, there is a pressing need to make prescription medications more affordable to millions of Americans living without medical insurance. OrderOnlineDrugs.com is a new, edge leading online pharmacy that promises to address this need, by delivering safe, brand name prescription drugs from Canada, at savings of up to 80% compared to prices in the U.S.

Catapult Action-Biased Marketing has named Seth Diamond to the new position of vice president of marketing insights, a new position

Following the lead of the U.S. Postal Service, Royal Mail has launched a sale on direct mail rates in the U.K.

Hard to believe, but 2010 will arrive in less than a month. Given that most people check out right before Christmas, we have perhaps 15 business remaining. And, since the holiday season often involves physical gifts which…