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According to Coremetrics, an IBM company that provides Web analytics and marketing optimization services, found that the U.S. online retail sector experienced a healthy year-over-year gain in online Black Friday sales.

If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the

After being stung by a 3.9% drop in sponsorship spending in 2009, the four major U.S. pro sports leagues and their teams have enjoyed a major rebound

An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails

The next time you think about what to include in your ads, see if you can fit in some puppies or babies. According to a recent survey conducted by Harris Interactive for Adweek Media, puppies and babies draw positive reactions when seen in ads.

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Affiliate Networks have always been plagued with fraud. Most of the times foreigners try to sign up and either run very little traffic and ‘fly under the radar’ or
run a massive amount for a short time and in both cases hope they get paid.

You could infer that Dunkin’ Donuts is a sports fanatic. It has sponsorships with a number of sports teams and recently changed up the marketing game for its 17-year sponsorship of the Boston Celtics

Some 44% of shoppers plan to do some of their holiday gift buying on the Web this year, according to a new survey from e-commerce platform MarketLive and online retail consultant The E-tailing Group

E-mail marketing and company websites are the most used marketing channels, and e-mail marketing takes up nearly half of marketers’ time, according to a study from Lyris, an online marketing company.