Search Results for: research
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In a Sea of Pink, Only the Strong Stand Out
October is National Breast Cancer Awareness Month-a fact that’s hard to miss. Walk into almost any store this month and you’ll be awash in pink products
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The Week in Review
Headlines from the industry.
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Two-Word Queries Are the Most Popular in September
Experian Hitwise recently unveiled its most recent search engine numbers, which show that Google remains way ahead of the pack, Bing-powered search lost some of its piece of the pie and that two-word queries were the most popular in September.
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Top Agencies Weigh in on State of Promotion
Promotional marketing has undergone a seismic shift over the last five years or so. Promotion has siphoned advertising dollars away from traditional media at astounding rates
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McDonald’s Invites Players to Fun on the FarmVille
As their reward for participating, players received a FarmVille McCafe Consumable, a digital “drink” that let players navigate the game faster and perform actions such as tending their crops and feeding animals at double speed
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Email
Email Registration: Best Practice vs. Common Practice
Before you can communicate with customers and prospects via email, you obviously have to capture their email address. But while you may think that the benefits of opting in to receive email from your brand are apparent, visitors to your Website might not.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Google is for Experts, Yahoo is for Novices and 78% of Searchers Want to Learn More After Seeing an Ad
The “2010 Search Engine Results Page (SERP) Insights Study” from Performics, conducted by ROI Research, includes its fair share of intriguing morsels of information about searchers in the U.S., including the finding that Google is for “experts,” and Yahoo is for “novices.”
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Social
Going Global With Your Social Media Strategy
The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.
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Digital
International Expansion Through Search Engine Marketing
Search can be a powerful tool for pinpointing global market opportunity and driving high ROI customer acquisition
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