Search Results for: research

Being able to engage users who see your display ads is obviously a good thing.

The good news about lead generation for B-to-B marketers is that, increasingly, the leads are generating themselves. The news that will prove more difficult for most sellers to hear? Once those leads have taken control of your sales process, they won’t want to let go

The Postal Regulatory Commission has begun seeking research proposals to quantify the social value of the U.S. Postal Service. The PRC seeks explore such matters as the costs and/or benefits of the USPS

Consumers remain cautious about spending money despite the fact that retail sales have shown some gains over the last year

What can you do as a list owner that doesn’t cost you any money, takes only a little bit of time and effort but will increase your list rental revenue and help grow your customer base? Here are some simple ideas that still work, even in today’s competitive and complex data and media sales environment.

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

In the persona marketing strategy, marketers create distinct customer profiles of typical customers, outlining such factors as their product preferences, the needs and aspirations that drive those preferences

Once upon a time, customers went into a retail store to research a new purchase. Then, they did the research online before going out. Today, thanks to mobile, they’re researching online before they leave the house

Online and telephone wine sales in the U.S. grew by 29% and 16% respectively in 2009, according to a survey from market research firm VinterActive LLC.