Search Results for: research

A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. “The Long and Winding Road: Gamesmanship of Shopping” found that the growing array of online tools available to consumers have made them…

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First Crowd-Sourced Experiment Buffalo Trace’s Single Oak Project – “Quest for the Perfect Bourbon”

A recent white paper from the e-tailing group shows that tablet devices are quite friendly for consumers looking to make online purchases. Tablet users not only make more online purchases via their devices than smartphone owners do – they’re more satisfied as well.

“Mobile” is a word that seems to affect lots of areas these days, not least of all email. Today’s picture paints a world that includes consumers using tablets and smartphones to access their email, but this doesn’t mean that desktop and webmail experiences are to be ignored. According to Return Path, an inbox…

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Advertising Age recently unveiled some helpful and interesting social media demographics “based on actual user profiles, not just Web traffic.” They even made a nifty infographic including all the data.

According to InMobi, an independent mobile ad network, the North American mobile ad market expanded 17 percent in April, while the global market expanded 11 percent.

Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.

No matter how much time and effort marketers pour into setting their loyalty program’s communications cadence or building the perfect awards structure, any earned brand loyalty can quickly disappear with one bad customer interaction. This reality hit me recently as I lived it—all because an airline moved me to first class.