Search Results for: research

With budgets being watched more carefully than ever, putting a tighter rein on the demand chain for marketers is more important than ever. We keep coming

It was probably easier in the old days say, back in the late ’80s or early ’90s when HSN, then less than a decade old, consisted solely of live cable

Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.

The need to replace generic email “blasts” with targeted messaging was a key industry rallying cry during the past year. Sending fewer but more-relevant emails, the pundits declared, would lift open and clickthrough rates and reduce spam complaints, which in turn would improve senders’ reputations among the ISPs and therefore improve deliverability. Why, then, did the number of promotional emails sent by top online retailers increase 16% last year?

Here, three executives from 2010 Promo 100 agencies each outline a top client concern and offer a solution.

Mobile ad campaigns lead to better results in unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent than traditional online ad campaigns, according to InsightExpress.

Players could interact in a virtual replica of the brand’s showroom at the Detroit Auto Show

According to the latest numbers from Kantar Media, overall ad spending in the U.S. grew 6.4 percent during the first nine months of 2010, with the Internet sector seeing even bigger growth in that stretch.

This coming year, look for a growing number of online retailers to use visitors’ Facebook sign-ins as an on-site registration tool rather than their own proprietary log-in systems, according to a new analyst report from eMarketer

Who is out there recommending that businesses such as The Teaching Company, Borders,and Barnes & Noble email buyers and club members every day? Is someone really suggesting that this is an acceptable way to treat their customers?