Search Results for: research
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Smart Phone Owners More Likely to Recall Seeing Ads Than Tablet Owners
Among the many highlights from eMarketer’s “Smart Devices: Phones, Tablets & More — Opportunities for Marketers” webinar is that smart phone users and tablet users have different tendencies when it comes to advertising on their devices. Also, the emergence of tablets will disrupt both the PC and mobile…
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The Week in Review
Headlines from the industry.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Engagement with Brands via Online Engagement with Brands via Online
The latest quarter research report from Brightcove and TubeMogul shows that brands saw a “massive” jump in engagement in the fourth quarter of 2010 from the previous quarter, suggesting that “brands are improving the quality of their content and connecting with receptive audiences.”
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Android Takes 54% of Mobile Ad Impressions in January
The latest “Mobile Mix” report from Millennial Media shows that Android accounted for 54 percent of smart-phone ad impressions in January. However, Apple iOS ad requests grew the quickest during the month.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
iPhone App Users Are Worth More Than Android App Users
There are many battlegrounds for iPhone and Android but when it comes to whose app users are more valuable, iPhone take the cake, according to recent figures from Mobclix.
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AT&T Helps Starz, Other Brands Reach Audiences via Mobile Barcodes
Scannable 2D or QR barcodes have long held promise as a way to link active consumers out in the world to online marketing and promotional offers
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Tris3ct/GMR
TRIS3CT has hired Kevin Gilbert as chief strategy officer. GMR opens office in Singapore.