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Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps

In marketing, empathy equals response and response equals dollars. One way of building empathy is by reflecting targets’ interests or emotional touch points in messages aimed at them.

Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.

As we were first wrapping our heads around the affiliate nexus tax, one of the first questions we had was trying to figure out how it would be implemented. For example, if a consumer clicks on an affiliate link where the affiliate resides in a state with the…

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TheMediaCrew announces Licensing of its New Proprietary Performance Marketing Software: EFFECTUS.
TheMediaCrew.com a two time Inc. 500 company has announced an official launch of its proprietary affiliate marketing software, EFFECTUS

So you’ve listened carefully online to what customers and others are saying about your brand. You’ve determined where they are congregating and what they are talking about. You’ve developed a social game plan and where it will get to work— Twitter, Facebook, blogs, microsites, YouTube—all of the above. Now it’s time to create an actionable, results oriented promotional content calendar by following these straightforward steps.

The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson just before the trade

How big is the mobile search market? Well, according to Research and Markets, the market was $901 million big, equivalent to about 3 percent of total search revenues.

A new study from Performics, conducted by ROI Research Inc., found that nearly half of mobile searchers have made a mobile purchase in the last six months. Other findings from the report show mobile search’s increasing importance in information-gathering and purchase purposes.