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For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.

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traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.

Marketers not willing to write off the Android tablet audience are faced with a problem: Which Android device to create those apps for? In March Citibank answered that question by placing its first official Android bet on the Kindle Fire, the tablet launched last September by Amazon.

Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.

Here are five wrong turns we

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According to Kantar Media, total advertising expenditures in the U.S. rose 0.8 percent in 2011. However, year-over-year spending actually declined in the fourth quarter.

Total U.S. ad spending increased 0.8 percent in 2011…

According to Harris Interactive, 28 percent of U.S. adults currently use an electronic reader device to read books, up from 15 percent in 2011.

The Harris Poll of 2,056 adults surveyed between Feb. 6 and Feb. 13, 2012, found that 28 percent of…

Chief Marketer recently spoke with Kevin Culbert, senior analyst at marketing research firm Ibisworld Inc. to get his take on the changing role of direct mail in the fact of rising postal costs and an ever evolving communications landscape.

CM:Overall, how did direct mail fare during the economic downturn?