Search Results for: research

Here’s 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

New research from Nielsen finds that the impact of mobile ads on tablets and smartphones is greater in Italy, Germany and the U.K. than in the U.S.

Regarding the impact of mobile advertising on tablet owners after seeing a mobile ad on their device…

According to a global study from BV4 and the Department of Social Media Management at the HWZ University of Applied Sciences in Business Administration Zurich, Facebook sits atop the heap of social media brands in terms of value in 2012.

Headlines from the industry.
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That’s what my everyday coffee brand tells me I

We’ve optimized our web site to converge the content strengths of Promo and Chief Marketer, reflecting today’s marketing environment. Check out the new site and register to play “Top Promotional Marketer” and win glory and gift cards!

Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g

Pinterest is the latest social platform to draw marketers’ attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here’s some sound thinking on how to get pinning, and winning.

Headlines from the industry.
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Lists featured this week include Engineers by Specialty, Harris Publications and Granta Magazine.