Search Results for: research

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople’s time is money.

Recent actions by both the FCC and the Federal courts underline that marketers need to follow best permission and mailing practices in text-message campaigns– or face lawsuits and stiff penalties.

Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points — from the low-to-mid 50s to the low 70s — during the last two years. While a closer look reveals the facts probably aren’t as bad as the numbers indicate, they do represent a call for marketers to take a closer look at their checkout structure.

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren’t just the last things we touch before takeoff or the first things we reach for when we’re wheels down.

Savvy investors need to be on the lookout for new opportunities and optimization strategies to maximize growth potential, so an integrated multichannel marketing mix may be worth the investment.

Bryan Pearson, president and CEO of LoyaltyOne and author of The Loyalty Leap, discusses the three Vs of loyalty — value, visibility and voice.

To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.

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The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited

Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.