Search Results for: research

Almost ten months ago, in July 2011, Google started testing a new ad format. It was a marked departure from their traditional three lines of text. With its small image, it looked almost Facebook-like in appearance. With its small…

Millennial Media recently released its Mobile Mix report for the first quarter of 2012. Among its findings is that Android claimed nearly half of the mobile device OS market, while the Apple iPad leads all tablets.

According to Web.com, only 14 percent of small-business owners have a stand-alone mobile website, though this segment has experienced a boost in new business activity because of their mobile marketing efforts. Small-business owners’ marketing budgets are expected to shift toward mobile this…

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

According to “The IAB Mobile Phone Shopping Diaries,” a study conducted by On Device Research, mobile commerce is mostly about getting the best price and saving money. Also, about 4 in 10 mobile commerce users spend more than $21 per month via their mobile…

Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council’s fifth annual national Email

The Direct Marketing Association’s (DMA) CEO Larry Kimmel is stepping down from his position. Linda A. Woolley, the organization’s executive vice president of Washington operations, will serve as acting CEO.

Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

A trade association for hunting enthusiasts and gun manufacturers is helping states use direct and social media to promote hunting license renewals.