Search Results for: research

Apparently two things are inevitable when you cover new marketing technology as much as I do. First, you become attuned to the point at which technical explanations no longer make sense, and you have to look for help in dumbing it down to their …

Rebate programs are a large part of the marketing mix for both retailers and manufacturers. A new study has found that 50% of retailers and almost half (48%) of manufacturers use the programs as part of their customer loyalty and promotions mix.

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Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com

On what has historically been tax day, April 15th, the FTC sought to impose a tax of its own, this time against those associated with fake blogs and fake news sites. Last year, we said that it was not a matter of if but when the FTC would take…

The number of mobile ads served globally rose nearly 40 percent, according to BuzzCity, a mobile media company

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Research cited by American Express has found that 49% of administrative professionals do not feel they get the appreciation they deserve for what they do around the office

After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.

A recent report from information technology research and advisory firm Gartner forecasts that mobile advertising around the globe will more than double in 2011, with the North American market accounting for about a fifth of this year’s…