Search Results for: research

Lab42, a market research company, surveyed 1,000 social media users to gauge their thoughts on their thoughts on liking a brand on Facebook. Among the key findings are: 87 percent of users like brands on Facebook 82 percent of those who like brands on Facebook say it’s a good place to interact with brands, with […]

CPG brands are struggling to make Pinterest work for them. Here’s some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.

According to research from Econsultancy and Adobe, 67 percent of the 650 marketing professionals surveyed say social media is “integral” to their marketing mix, while 17 percent disagree with that statement. Sixty-four percent of businesses are using social media for brand awareness, 44 percent for marketing campaigns, 37 percent for content marketing and 25 percent […]

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

Facebook is taking a big step in a new direction by testing its own mobile ad network, which signals the company shifting away from traffic monetization and toward data monetization. The social network has also introduced a feature in its Pages Manager App allowing users to purchase Promoted Posts on their mobile devices. Meanwhile, a […]

A single channel marketing approach simply won’t cut it today. Here are key steps to move your business into a successful multichannel strategy.

Social media reviews from users are about to get murkier: Gartner expects that in 2014, 10-15 percent of user reviews on social media sites will be paid for companies selling the products. Meanwhile, Google+ boasts 100 million active users and a survey found that a significant number of Groupon merchants are unsatisfied with the deals […]

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.

CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.