Search Results for: research

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.

Over the last 12 months shoppers have grown more price sensitive and they are on the hunt to find bargains with shopper price comparison research up 35% over the last year, a new study from Parago has found.

IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

According to the “2012 Social and Mobile Commerce Study,” a joint project from Shop.org, comScore and The Partnering Group, U.S. consumers using Pinterest follow more retail companies than they do on Facebook or Twitter.

Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition

Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

With laid-back yet refined copy, America’s Test Kitchen’s weekly “Notes” enewsletter serves as an apt ambassador for the brand.

Headlines from the industry.
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