Search Results for: research

If you’re sending out B2B emails, there are a lot of different factors you need to take into consideration — length, discount terms, content terms, business terms and personalization among them. Oh, and we’re just talking about the subject line. A new report from Adestra, an email marketing company, shares the findings of an analysis […]

The line between business colleagues and friends is becoming increasingly blurred, thanks to social networking sites like LinkedIn and Facebook.

To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs

Groupon and its daily-deals cohorts set out to change the way small businesses advertised. Now they’re the ones seeking to change in the face of mounting evidence that its business model doesn’t quite work. Groupon and LivingSocial, both fresh off of bad financial reports, are trying to diversify their business and venture off into the […]

In its latest Local Commerce Monitor tracking survey, BIA/Kelsey found that more than half of small and medium-sized businesses (SMBs) currently utilize or plan to utilize customer loyalty programs. The survey also found that less than 15 percent of SMBs say they have a mobile website. According to Wave 16 (Q3 2012) of the Local […]

The pervasiveness of 3G, the expansion of 4G, and the increasing usage of tablets and smartphones all point to mobile taking center stage in the next three years. This means bigger portions of ad budgets should be directed to mobile, but it also means that mobile should be integrated into the bigger marketing picture. With […]

According to research from PaperG, a local display ad platform, 94.3 percent of U.S. ad sales executives say publishers plan to offer online display ads to advertisers in the next three months, while 85.7 percent will offer mobile display ads. Additionally, 62.9 percent plan to offer daily-deal ad inventory, while 34.3 percent will offer Facebook […]

In case you missed some of our coverage of all things lead generation and local commerce, here’s a handy roundup of all our content from this past week. Exclusive: The 12 Most Interesting Slides From the FTC’s ‘Robocalls: All the Rage’ Summit: Marketers should get themselves familiar with the laws and lines of engagement regarding […]

Groupon’s staff turnover, increased investments, competition and slowing sales are reasons for lowered expectations for the daily-deals company’s revenue, according to Edward Woo, senior research analyst at Ascendiant Capital Markets. Woo said Groupon’s near-term earnings might be weighed down by its investments in Breadcrumb and Savored, along with its introduction of Groupon Payments. He also […]

A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.