Search Results for: research

A single channel marketing approach simply won’t cut it today. Here are key steps to move your business into a successful multichannel strategy.

Social media reviews from users are about to get murkier: Gartner expects that in 2014, 10-15 percent of user reviews on social media sites will be paid for companies selling the products. Meanwhile, Google+ boasts 100 million active users and a survey found that a significant number of Groupon merchants are unsatisfied with the deals […]

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.

CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

Kimberly A. Whitler, an instructor at Indiana University who is studying chief marketing officers, takes exception to the “ultimate question” approach to measuring customer satisfaction.

StubHub, the world’s largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.

Wolfram|Alpha has introduced analytics for Facebook user profiles, while Bing is going the opposite direction of Google by displaying more, not fewer, organic search results. Meanwhile, Groupon and LivingSocial are facing more legal opposition in court. Read on for more interesting stories, advice and trends for online marketers. Wolfram|Alpha Launches Analytics for Facebook Profiles Wolfram|Alpha […]

Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chief client officer at Wunderman Global, on how agencies and agency clients are looking to gain and use data-based insights.

Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in the metrics used, as well as frequency capping within and across ad networks, can significantly boost their programs