What Marketers Can Do With Facebook Graph Search: CTRs Sponsored Results, Research
Those who are scheming ways to “game” Facebook’s graph search should know this: there’s no such thing as graph search optimization. “If your page is built properly and all of the information is up to date in the about section, there’s really nothing you can do to boost your results but make sure you keep doing a good job and make your page as engaging you can,” writes Eti Suruzon, vice president of media for Blink. However, marketers can still use graph search in these four ways:
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