Search Results for: research

In brand advertising, going for the gut yields the gold, according to BrainJuicer’s Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results — both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.

A new report from the Online Publishers Association (OPA), conducted in partnership with Frank N. Magid Associates Inc., dives deep into profiling smartphone users in the U.S. Among the findings in the report is that 57 percent of the U.S. Internet population is expected to own smartphones by 2013. According to the report, “A Portrait […]

Jumptap’s “MobileSTAT (Simple Targeting & Audience Trends)” report for July includes the finding that automotive brands led all verticals in mobile ad spend in the first half of 2012. Also, Android and iOS continue to leave very little of the smartphone market pie for its competitors. According to Jumptap, Android claimed 48.9 percent of the […]

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction:

Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.

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In the first half of 2012, consumer package goods marketers offered fewer and less attractive coupons, which brought the past three years of redemption volume growth to an abrupt halt: NCH

By Philip Friedman
Often times as articles are written in various publications including this one we are made to focus on a topic that is trending now or one which empirical research shows us that the market is moving in such a way where we need to take a moment of pause to reflect if what we are working towards is the correct path or this data provides the affirmation of where we are taking our businesses.

A new study from Ipsos Reid and TrojanOne looks at seven ways sponsorship properties can create an emotional connection between Canadians and the property

Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!