Search Results for: research

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

Don DePalma shares ides for companies looking to do global marketing, in multiple countries and languages.

Marketers who embrace m-tailing as a primary marketing platform in China could potentially double or triple their sales in the short term: Draftfcb China

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

It may only be July, but retailers are now planning mobile marketing programs aimed at holiday shoppers. Here’s seven tips.

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.

Persona research helps content marketing efforts cut through the noise and reach the right customers. Before laying the foundation of a content marketing strategy, marketers should ask themselves six questions as part of their persona research: What types of content do your customers prefer to see? Where do your customers discover new content? What types […]

If you’re having a hard time finding keywords to target for your SEO and PPC campaigns, Ryan Cruz is here to help. In a guest post for Search Engine Journal, the marketer discusses five not-so-common tips for keyword research: 1)

If a picture is worth a thousand words, how many words is a video worth? Try searching for the answer on your favorite search engine and you’ll likely come across mentions of research from Dr. James McQuivey of Forrester Research, which found that a one-minute video is the equivalent of 1.8 million words. With Facebook’s […]