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Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.

Chief Marketer recently talked with Joe DeCosmo, the new chief analytics officer at Enova.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

This article offers research on the most desirable skills marketers need to fill the talent gap in analytical skill sets.