Search Results for: research

B2B marketing is kind of like dating: “Love at first sight” almost never happens, and you need to figure out how to get someone from an initial interest level to the point where they’re comfortable having a relationship with you. This is where content marketing comes into the picture. “Marketers are the nurturers,” said Cyndi […]

The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement.

SEO should now stand for search experience optimization, to account for users’ higher expectations.

Lists featured this week include Countryside Publications and Creative Kidstuff.

Health care reform is a complex beast whose consequences have yet to be fully felt by its many stakeholders, including those in the business of health insurance lead generation. To get a better idea of how the Affordable Care Act has impacted and will impact the industry, we spoke with Bill Daniel, president and CEO […]

A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.

Here are four simple considerations to ensure your efforts are utilized and sales productivity increases.

New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.