Search Results for: research

Whether they’re figurative or literal, walls that stand in between marketing and sales teams can stifle a B2B company’s ability to generate, nurture and close leads, which has implications for the bottom line. According to research from Huthwaite, a sales and marketing performance training firm, nearly 75 percent of B2B companies that define their sales […]

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.

A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.

Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.

About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.

Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.

According to the findings of a recent survey from Yext, Facebook is becoming a prominent player in local search. As Graph Search improves, local businesses and national brands with multiple locations need to be aware of the implications and take action. Yext surveyed 1,001 U.S. adults in March and found that half of them said […]

Whether you’re a farmer, athlete or B2B marketer, droughts are bound to happen. To help marketers successfully get through dry seasons, we asked some experts this question: “If a B2B marketer finds that they aren’t generating enough leads, what is the most important advice you would give them?” Here are their responses: Amie Hutton Crawford, […]

It’s clear that for businesses to integrate authentically on social, they need to focus on local—and, as a result, social is becoming a resource for local information.