Search Results for: research

How subscription programs can improve the customer experience.

Findings, consumer expectations and concerns about the holiday shopping season.

Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from October 25 – 26. Cynopsis caught up with Joanna Lambert, President and GM, Yahoo, to talk about the summit, the rewards of educating people about finance – and maybe get a little financial advice.    At a time when many […]

We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.

1895 Films, which uses an entertaining approach to bring history to life, has expanded into podcasts. Tobiah Black, host and producer of new series Artifactual, explains how the treasure hunt for archival material – spanning politics, sports, mystery, crime and travel – makes for fascinating storytelling.   What makes Artifactual’s storytelling unique? Artifactual tells human […]

Tips from Forrester on how to digitize customer service.

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Tips for pinpointing a specific niche podcast idea that your brand can speak to.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

By Dan Greenberg, Co-Founder and President of Sharethrough “We are not separating from the phone. It’s a part of us. Now, who are you with no phone? What access to information do you have? What you can remember. What’ll you do without your pictures? Are you gonna describe what you saw? That doesn’t work for […]