Search Results for: pop-up

  • Rich Media Usage Up 40%: DoubleClick Survey

    DoubleClick’s latest Ad Serving Trend report showed that rich media usage grew to nearly 40% of all ads served in the DoubleClick system, a 60% increase

  • Hachette Filipacchi and Alloy Form Marketing Pact

    Publishing company Hachette Filipacchi Media U.S. and youth marketing firm Alloy Inc. have formed a five-year alliance to increase ELLEgirl’s subscribers

  • Xtra

    1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft

  • On Borrowed Time

    Depending on whom you ask, the pop as we know it is living on borrowed time. The pop has already quietly been under siege.

  • Rainbow Brite and NickJr.com Partner

    Rainbow Brite and Nickelodeon’s NickJr.com have partnered to promote the cartoon character’s merchandise to consumers. Rainbow Brite characters A new

  • FTC Denied Injunction Against Pop-Up Ads

    A federal judge denied the Federal Trade Commission’s request to block a software firm from sending pop-up ads online. The case goes to trial on March

  • FTC Denied Injunction Against Pop-Up Ads

    A federal judge denied the Federal Trade Commission’s request to block a software firm from sending pop-up ads online. The case goes to trial on March

  • FTC, Students Clash Over Pop-Up Ads

    A student-run ad company is taking on the Federal Trade Commission over pop-up ads. Two University of California-San Diego students are scheduled to appear

  • THE Idea Makers

    THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue

  • Agencies

    Rich Media Performs for B-to-B Online

    Businesspeople don’t have time to contend with online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right to