Search Results for: pop-up
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Fresh POP-ed
It might not sound like good news, but the fact that spending on point-of-purchase advertising remained flat in 2002 at $15.5 billion really is good news.
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Agencies
$55,000 Mailing Boosts Firm’s ROI
A $55,000 mailing centering on a red car just went into the black. Reynolds and Reynolds, an information services company serving the automotive market,
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H&R Block Accused of Using Taxpayer Info
Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market
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Privacy watchdogs nip at Europe
Pity the poor marketer trying to launch a creative promotional campaign in Europe. While the Commission of the European Communities wants to make it easier
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AOL to Run Ads on Welcome Screen
America Online will start offering advertisers space on its welcome screen beginning next month. AOL is looking to the ads to increase its advertising
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Agencies
Ask Jeeves Cuts Banners
Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus
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Ask Jeeves Ceases Banners to Focus on Targeted Ads
Ask Jeeves ceased selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus on its
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Tiger Direct Asks for Millions in Pop-Up Suit
Computer DMer/retailer Tiger Direct Inc. is seeking millions of dollars in damages from WhenU.com, a New York online advertising agency, for trademark
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Tiger Direct Asks for Millions in Pop-Up Suit
Computer DMer/retailer Tiger Direct Inc. is seeking millions of dollars in damages from WhenU.com, a New York online advertising agency, for trademark
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Tiger Direct Asks for Millions in Pop-Up Suit
Computer DMer/retailer Tiger Direct Inc. is seeking millions of dollars in damages from WhenU.com, a New York online advertising agency, for trademark