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It is one of life’s little ironies that the name of 2009’s List Leader of the Year gives merge/purge professionals fits.

That would be Adrea Rubin. Not Adrienne or Arianna, and not even Andrea, even though that’s how she’s (incorrectly) listed on her birth certificate

Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

In addition to feeding and pampering dogs, Pedigree has for years been in the business of helping man’s best friend find loving homes

In this promotion, Organic took traditional outdoor billboards appearing in two busy cities and converted them into gigantic interactive trivia games

When adware companies make the news, rarely does the coverage discuss positive developments. As a lightening rod for controversy, the stories of their transgressions receive much more attention than any relating to their potential thriving.

The adware space has managed to implode gloriously. It lasted years longer than it might at other times because of the rather lengthy media recession following the internet bubble bursting

The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site.

Citi has launched a gift card design contest.

Consumers have become very comfortable with video-on-demand and DVRs, and marketers are seeing the opportunities to use existing content in these formats. But how do you make sure your TV ad dollars are spent wisely?

Market Leader Inc. has signed an agreement with Google to become an authorized reseller of advertising keywords used for generating Web site traffic, search engine marketing and lead generation programs.