MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen's job is pretty narrowly defined; a major part is

CAN IT REALLY be true that the first primitive offers on the World Wide Web originated only four years ago? We've come a long way, baby, and by millennium

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When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that