Search Results for: pop-up

In what feels like a long time ago but was only in October, we wrote that many advertisers have already jumped on the video bandwagon but that not all of the dollars available have yet to find a home. Even people who don’t necessarily…

So much for glacially paced evolution. Promotion marketing took defined strides this past year.

Sony Electronics is opening a pop-up store today as part of a major Hispanic marketing initiative. At the store, consumers can purchase electronics and ship them directly to friends or relatives in Mexico.

About a week after Zango settled with the Federal Trade Commission for $3 million concerning its adware installation procedures, the FTC has its eyes set on a similar battle with ERG Ventures and Timothy P. Taylor, one of its…

With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual…

Last Friday, the Federal Trade Commission announced that Zango Inc., an Internet adware company, had agreed to pay a $3 million settlement to the U.S. government in response to assertions that it had covertly installed pop-up ad…

When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product

Travelocity is on the hunt for its gnome mascot, and as part of a quirky new marketing campaign is asking the public for help finding him.

Brick-and-mortar retailers spiff up for the holiday season. So it’s not at all surprising that Become.com should also put on a new face in time for Christmas shoppers.

The New England-New York rivalry plays out regularly on baseball diamonds and football fields. But online, who wins? We spent some time perusing the sites