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L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.

The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.

We spoke with Russell Stover’s VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.

The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.

Peruse Event Marketer’s 2020 Ex Awards list, an annual recognition program for experiential marketing.

We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.

To help brands reimagine their consumer programs with digital components, here are 10 steal-worthy ideas from live-plus-digital campaigns.

Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.

We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.

Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.