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The outlook for agencies is “steady.” Satellite offices are popping up, business is on the rise, and development, hiring, marketing and launching new services are among the major investments that agency leaders say they are making for 2025. A three-year trend continues with creative and account services roles serving as top headcount growth areas, as […]

One of our favorite perks of covering trade shows is exploring what’s happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and […]

The theme park and attractions industry isn’t known as the “business of fun” for nothing. When manufacturers and suppliers of roller coasters, water slides, arcade games, inflatables, f&b, haunts and theming come together, it’s a lively show floor filled with rides, lights, laughter and screams, not to mention tasty samples and sensorial experiences. IAAPA Expo […]

Throughout this year, Audible has set out to prove that its experience isn’t limited to the ear. The brand has embarked on a tour of tentpole festivals in the U.S., popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets […]

It’s impossible to enjoy Cheetos without getting a little, or a lot, of Cheetle on your fingers—you know, that signature orange dust. A Cheetle-covered hand can get messy, and that’s the premise behind Cheetos’ “Other Hand” campaign, which launched in the spring and highlights the challenge of keeping one hand free while eating the cheesy […]

While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. Here’s how e.l.f. teamed up with Purdue University on a “Lip Oil Change” activation that coincided with the final leg of Taylor Swift’s U.S. Eras Tour.

When Nespresso transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café last month, the footprint may have been small, but the feat was not.

As a partner at law firm Reed Smith with a focus on ad tech and emerging technology, Nikki Bhargava fields a lot of questions from clients that start with the word “how.” How do you roll out AI-driven products while still maintaining privacy and security? How do you harmonize compliance with different privacy requirements across […]

“Law & Order: Special Victims Unit” has been on the air since 1999, but until recently, fans have mostly experienced a “one-way” relationship with the show. For the 25th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with […]

A rash of major brands have revoked their DEI support over the last few months, but e.l.f. Cosmetics is racing toward its diversity goals at full throttle. In May, the company became the first-ever beauty brand to serve as a primary sponsor of an Indy 500 driver—Katherine Legge, the only female driver that competed in […]