Search Results for: new-products-and-services

Social media holds a significant and influential place in the customer life cycle, according to a study from Google’s Wildfire division, conducted by Forrester. Among the major findings is that social advertising is an effective way to alert consumers about new products and services. The four stages According to Forrester, there are four stages of […]

To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs

As the health-conscious consumer trend continues to grow, fashion followers continue to invest their time and money not only in how they feel, but also in how they look. These are not necessarily short-lived fad followers, but dedicated “fashion victims.” According to Wikipedia, with credit given to Oscar de la Renta, “a fashion victim is a term used to identify a person who is unable to identify commonly recognized boundaries of style.”

In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

Communispace, a firm that develops dedicated online communities recently developed an online forum where Chase and the InterContinental Hotels Group had direct and ongoing conversations

The concept of multichannel marketing to sell their products and services is old hat to direct marketers. It’s a little puzzling then, that many DMers still rely on a single approach to list marketing.

Social media usage among small businesses has doubled from 12 percent last year to 24 percent this year, partly helped by the weak economy, according to Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business.

Direct Brands Inc., a direct marketer of books, digital videodiscs and related products, has named David Gitow chief marketing officer and Alan Katz executive vice-president, business development.

Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada.

QUESTION: IS GREEN MARKETING HERE TO STAY? or ARE OTHER FACTORS SUCH AS PRICE OR VALUE LIKELY TO OUTWEIGH ECOLOGY IN CUSTOMERS’ VALUES? AVI SAVAR, FOUNDER