Search Results for: new-products-and-services
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Agencies
WEB NANNY: Getting Parental Permission Online
A SPATE OF NEW PRODUCTS and services has been sparked by passage of the Children’s Online Privacy Protection Act in April. The law requires Web sites
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Agencies
Advo Las Vegas
Advo Inc. has quietly begun an experimental weekend mailing program in Albuquerque, NM and Las Vegas.Chris Nutter, vice president, investor relations
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Live from New York: Digest Regaining Financial Foothold: Tom Ryder/CEO
Reducing mail volume worldwide by up to 40% and all but eliminating sweeps offers from its marketing mix helped Reader’s Digest Association Inc. regain
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Editorial Calls for Presidential Panel to Study USPS Future
An editorial in yesterday’s Federal Times called for a special Presidential Commission to look at the future of the U.S. Postal Service but did not recommend
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JoAnne Dunn Moves to The Credit Index
The Credit Index, Mount Arlington, NJ, has hired list expert JoAnne M. Dunn as senior vice president of sales and marketing. Dunn had been with Mal Dunn
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Agencies
Becoming a Utility Player
WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated
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Agencies
Customers for Life: Applying Relationship Marketing
THIS IS THE FINAL PART of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing”
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Agencies
A Customer in the Palm Is Worth…
JON MCAULIFFE bought his PalmPilot handheld computer a year and a half ago. In March, McAuliffe, a quantitative analyst for New York investment bank D.E.