Search Results for: loyalty

What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.

Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.

E-marketers can make still make small adjustments that can have a big impact before Christmas. Here’s 5 ways to make your holiday marketing more merry.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

Retailers have more tools than ever to reinvent the shopping experience. Here’s three tactics to help as the holiday rush approaches.

Here are eight trends for 2016 to put your money on.

If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.

2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?

Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.

John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.