Search Results for: loyalty

Verizon Wireless will use its sponsorship of 14 professional baseball teams this season to pitch a slew of contests and promotions in and outside of ballparks.

TOYOTA: has formed TMX, a…HANNAFORD SUPERMARKETS: Scarborough, ME, has joined…AMERICAN GREETINGS CORP.: has named Paul J. Conley as…THE PROMO 100: an annual ranking of the top promotional marketing shops…THE PRO AWARDS: have begun the 2006 call for entries…

Safeway is using its loyalty card program to donate up to $1 million to local non-profits this month.

Brands are lining up with a host of offers to build excitement around next week’s release of Ice Age: The Meltdown.

Video game rental service GameFly has launched a new loyalty program that rewards subscribers with coupons and discounts off pre-played video games.

MCDONALD’S: is out with new toy premiums as part of its…LOYALTY LAB: hired Doug Brewsher as…

Market research firm Harris Interactive, Inc. has hired Howard Lax, Ph.D., as VP-senior consultant in its Customer Loyalty Management Research Practice.

In a world with a nearly infinite selection of me-too products, brands must work harder than ever to attract and retain consumers’ and selling partners’ loyalty. Making this situation more complex is that shoppers make seven out of 10 purchase decisions in a split second as they scan store shelves.

Daniel Powell has been tapped to serve as president of Newgen Results Corp., a customer loyalty and business-to-business channel management services provider.

World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions.