Search Results for: influencers

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.