Search Results for: influencers

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.