Search Results for: influencers
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Cynopsis: Esports
11/29/21: Survivor’s Ethan Zohn breaks down his social good push
Monday November 29, 2021 There are survivors and then there are thrivers, and Ethan Zohn has proven capable of being both. Zohn, the winner of Survivor Season Three, has used his fame to dedicate his life to assisting causes, especially ones that he, as a former professional soccer player and cancer survivor can […]
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Cynopsis: Esports
11/24/21: 2022’s PGA TOUR broadcast plans
Wednesday November 24, 2021 The PGA TOUR unveiled the 2022 portion of the network and cable schedule for the 2021-22 PGA TOUR slate, with CBS Sports (20 events) and NBC (12 events) maintaining weekend coverage for the majority of FedExCup tournaments. CBS Sports kicks off 2022 network coverage at the Farmers Insurance Open, […]
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Cynopsis: Esports
11/22/21: MLS execs break down this year’s viewership upticks
Monday November 22, 2021 With the MLS Cup Playoffs kicking off this past weekend, the league hit the postseason boasting upticks from its regular season outing, touting spikes across its media partners and outlets including ESPN, FOX and Univision. The league also saw big surges on its owners’ sites, feeding fans a content […]
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A Chat With Qualcomm SVP and CMO Don McGuire
We spoke with Qualcomm SVP and CMO Don McGuire about the brand’s ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.
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Cynopsis: Esports
11/19/21: NBCUniversal won a bidding fight to retain rights to the Premier League
Friday November 19, 2021 NBCUniversal picked up a win with the announcement that the company agreed to a six-year extension of its partnership with the Premier League and will exclusively present all 380 matches, along with studio programming, and a slate content across NBC, USA Network, Peacock, Telemundo, Universo, and other platforms. With […]
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Cynopsis: Esports
11/18/21: Activision report revives backlash
Thursday November 18, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Amid ongoing allegations and investigations against executives and staff members at Activision Blizzard, the Wall Street Journal published news this week that – despite claims to the contrary – company CEO Bobby Kotick was directly aware of harassment […]
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Cynopsis: Esports
11/17/21: Fenway Sports Group is set to pick up the Pittsburgh Penguins
Wednesday November 17, 2021 Fenway Sports Group is reportedly about to buy controlling stake in the Pittsburgh Penguins, pending approval from FSG board members and the NHL according to multiple reports yesterday. FSG, led by billionaire John Henry, will assume ownership from Mario Lemieux and Ron Burkle, although Lemieux could reportedly retain a […]
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Acquisition
Coupa CMO Chandar Pattabhiram on Taking a B2B Brand Mainstream
A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.
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Engagement
Brands on Fire: Bombay Sapphire
A look at the inspiration behind the brand’s sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
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Cynsiders
From Social to Series: Breaking Through
Production company Portal A, known for its success in branded content and digital spaces, as well as a knack for working with talent that will resonate with younger viewers, is breaking into longform original content. Portal A Head of Talent Brittani Kagan shares insights on how to find, and work with, social creators to develop […]