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Maybe I’ve been watching a little too much “Downton Abbey” lately, but I think we as a society

Headlines from the industry.
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What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our

Now is as good a time as any to begin our semi-annual LeadsCon shameless plugs. It’s actually a great time given that LeadsCon is now less than five weeks away. As always, DMConfidential readers have the great fortune to pay the absolute lowest price; in this case, that is…

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Headlines from the industry.
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The 9,000 piece mailing sent on Dec. 28 netted a 3% response rate, says Steve Kerr, chief development officer.

As can be seen from Erik Hauser

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.