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Agencies
Lessons Learned At the Adobe Summit
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
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Agencies
6 Steps to Acquiring Better User Generated Content
Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.
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Agencies
Creating a Successful Second-Screen Experience
In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.
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5 Reasons Marketers Must Start Curating Content Today
Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.
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Agencies
5 Tactics for Advertising Your App on Twitter
The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.
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Agencies
Fareportal’s In-House Marketing Tech
Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.
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Agencies
Mind Your Metrics: Measuring Content Marketing Success
Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.
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Mobile
Three Ways to Improve Your 2015 Mobile Strategy
Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?
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Data & Analytics
Refocusing Social Measurement with Objective-Driven Analytics
We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists
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Agencies
Old Spaghetti Factory Gets Local With Social
The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.
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